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TOLLMAN
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HAPPY STAFFIE

A dog rescue based in the West Midlands UK. Who predominantly saves and re-homes the Staffordshire Bull Terrier breed
Pocket Pantry
Education Application

Happy Staffie

Overview

A dog rescue based in the West Midlands UK. Who predominantly saves and re-homes the Staffordshire Bull Terrier breed

Role

User Research, Interaction, Visual design, Prototyping & Testing

Building a more efficient user experience for a dog rescue center

Role
UI Design
Visual Design
Prototyping
Year
2020
Happy Staffie's mission is to help rescue, take care of and recover as many of the Staffordshire bull terriers as possible. Happy Staffie strives hard to offer the best for dogs in our care from our tiny rehoming centre in Kidderminster. Their small welfare team shares the tasks of total dog welfare and evaluation, medical treatments, e-mail management, telephone calls, home checks and dog walking.

ORIGINAL 
DESIGN

Despite the initial web design being very basic, it may seem cluttered with so many items vying for the attention of the audiences.

MISSION

1. Make the user interface elements appear more defined
2. Liven up the website so it does not feel so monotonous
3. Create a unique style that stands out
Updated Landing Page Layout

Visual
Identity

The founders of Happy Staffie aimed to express an approachable, welcoming aesthetics that would resonate with their clientele.
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