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DUCK & WAFFLE

British and European cuisine serving 24/7 in a modern, 40th-floor space with floor-to-ceiling windows
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Duck & Waffle

Overview

British and European cuisine serving 24/7 in a modern, 40th-floor space with floor-to-ceiling windows

Role

User Research, Interaction, Visual design, Prototyping & Testing

Redesign for London’s highest 24/7 restaurant 

Role
UI Design
Visual Design
Year
2020
Duck & Waffle offers a unique blend of breathtaking London views with an intimate, welcoming, critically-acclaimed dining experience. Designed by award-winning architects CetraRuddy, the restaurant features a 24 seat "inside out" bar, a bustling open kitchen and a private dining room that seats up to 18 people. Dishes are designed for sampling and sharing and are complemented by an iconoclastic cocktail experience served in a vibrant atmosphere that welcomes guests 24/7.

Original Landing Page Layout

INITIAL
DESIGN

The sleek and futuristic restaurant is not expressed in the design of the old website. Bad typography and layout choices causes the design to look dated.

MISSION

The main elements of this site redesign are a new colour palettes, more enticing graphics and reinforced UX interface concepts. There is an improved usage of hierarchy, with more appealing layouts being used.

Updated Landing Page Layout

Visual
Identity

Duck and Waffle wanted to choose a more appropriate colour scheme and type choice with a more integrated layout design that matched the elegant and modern design of their restaurant.
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